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Branko Prpa MD - Spine Surgery

Case Study

What PRPA Spine Surgery Had to Say

"You guys are doing a great job with the website. I couldn't be happier. Thank you so much!"

Brooke Gore

Branko Prpa MD - Spine Surgery Website Portfolio Displays


The top spine surgeon in Milwaukee needed a website refresh that would properly reflect the quality of his work.

Can a well performing site perform even better?

Before the Redesign

Chicago Digital had been working with Branko Prpa Spine Surgery for more than a year prior to the redesign and search engine optimization and saw great results. Chicago Digital got Branko Prpa Spine Surgery to rank #1 on Google for "Milwaukee Spine Surgeon" in both the local pack and the organic results. This helped drive a lot more leads to the business and Branko Prpa was very happy as a result!

The Problem

Although performance in SEO was outstanding and Branko Prpa was happy with the number of leads coming into the website, we knew that we could be doing even better. We had achieved these results with an OK looking website; how much better could we do with a stunning design, compelling content and a user experience guided by conversion optimization best practices?

The Results

Turns out, we were right. A face-lift to the website could make a dramatic difference in the number of leads the website generated.

When comparing the results from the first month after the launch (Dec 20th 2017 to January 21st 2018) of the website compared to the same dates from the previous year, we saw the following results:

Conversion Rates Improved by 148.12%

Organic Traffic Increased by 31.96%

Total Number of Leads Increased by 212.50%

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What We Did
  • Website Design
  • Website Development
  • Online Marketing
  • Search Engine Optimization
  • PPC
  • Google Adwords
  • Google Analytics
Business Type

Local Business


Health & Medical

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Website Design

Per Chicago Digital's direction, Branko PRPA performed a professional photo and video shoot prior to re-designing the new website so that our team had high quality visual assets to work with.

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