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Brain Injury Association of America

Case Study

  • Website Development
  • Web Design
  • Content Strategy
  • Personalization
  • SEO
  • UI/UX
  • Analytics
  • Data-driven, Accessibility
Brain Injury Association of America Website Portfolio Displays


Discover how Chicago Digital worked with BIAA to create a world class website that met the organizations goals.

A Personalized Approach to Better Serving the Brain Injury Community 

Chicago Digital worked with the Brain Injury Association of America to build a new state of the art website that would accomplish the following goals:

  1. Optimize Experience (Make content easy to find, relevant to user)
  2. Engage & Convert Visitors
  3. Integrate Technology
  4. Increase Traffic
  5. Reduce amount of staff time needed to manage the website (reduce ongoing costs)
More specifically here are the tactics used to achieve these goals with the new website:

Optimize Experience

  • Responsive (Mobile, Tablet, Desktop)
  • Personalization (with self identification)
  • Data-driven (tag, search, filter, browse)
  • User Experience (clean, focused, intuitive)
  • Fresh Content (written for the web)
  • Membership (improved signup/login)

Engage and Convert Visitors

  • Unique Call to Actions (per page, section, template)
  • Media Center (videos, flipbooks, audio, downloads)
  • More Sponsorship Opportunities (per page or section)
  • User Experience (clean, focused, intuitive)
  • Accessible (disabilities, screen sizes, browsers)
  • User Journey (better structured navigation, content and CTAs)

Integrate Technology

  • Donations (on website)
  • Marketplace Ads (link to Donor Shops)
  • External Sites Refresh (more closely align with new site)
  • Import/Export (to and from BC and Donor Properties) 

Increase Traffic

  • SEO
    • Clean URLs
    • Meta Data
    • Content Optimization
    • Performance
    • HTTPS
  • Google Analytics (properly tracked conversions)
  • CTAs in Outgoing Communications (email marketing) 

Reduce Staff Time to Manage Website

  • Data-Driven
  • New Visual Editing Experience
  • Smart Defaults
  • Easy to Update (rebuilt with this in mind)
  • Style Guide (maintain design integrity) 
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Business Type

National Business


Non Profit

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Website Design

One of the most challenging parts of the redesign was figuring out the best way for users to find content and navigate the site. We are proud of the results: a navigation experience that is unique, accessible, intuitive, consistent and easy to use.

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