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Mailchimp is a leading marketing automation platform (with a particular concentration/specialization in email marketing) for small to medium-sized business.

The software system is known for its ease of use and a robust set of features for managing customer relationships and growing a business. Some of the more notable capabilities of the popular offering include the ability to integrate with an e-commerce storefont (inlcuding Shopify, Magento, BigCommerce and others), email segmentation and automation, support for digital advertising on Google and Facebook/Instagram, simple desktop and mobile-friendly landing page development, a mobile app to help clients manage their account, campaign analytics, and integrations with hundreds of popular apps and services like Salesforce, Eventbrite, Twitter, and SurveyMonkey.

Chicago Digital recommends MailChimp to its clients looking to send marketing emails and automated messages, create targeted email campaigns, facilitate reporting and analytics, and even sell online.


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