Are you aware that it generally takes six to eight touches to generate a well-qualified sales lead? Every touch will influence a person’s decision to take another step down the path towards a purchase or abandon the sales process. That’s because every touch makes an impression on consumers, and that impression is going to be one of three things – positive, negative or neutral.
To increase sales and create a loyal base of clients, it’s vital for you to do everything possible to ensure you’re making a positive impression at every touchpoint. If you engage in social media marketing, one way you can do this is to ensure your brand is portrayed on social media platforms consistently.
How to Be Consistent on Social Media
When you build your brand image, it’s vital for you to create your brand voice at the same time. While your brand image will make your company instantly recognizable in a visual sense, your brand voice should make it easy for interested parties to recognize your organization based on your content. How can you make your company recognizable with your brand voice? By being consistent with your messages across all of the social media platforms you use.
Here are some tips that will help you portray your brand consistently on social media:
Know Your Target Audience
It’s important for you to know the members of your target audience so you can use the social platforms they use most often and deliver content that’s meaningful and relevant to them in the formats they prefer. Being familiar with your target audience is essential so you know how to communicate with its members effectively and consistently on social media.
Brand Name, Tagline and Logo
When you set up your social media profiles, it’s crucial for you to use the same brand name, tagline and logo across platforms. You should do the same whenever you post something on social media. If your business has a nickname, avoid using it unless it’s the moniker you’re going to use on every social platform and it’s recognized widely enough to avoid confusing your followers.
Manage Your Responses
Responding to comments made on your social media pages should be a big part of your digital marketing strategy. Today, many consumers don’t just want a response, they expect one. While your followers may interact with your brand differently from one social channel to another, you don’t have the same luxury when you’re responding to their comments. It’s vital for you to be consistent with all your responses regardless of the social media platform you’re using.
Even though your messaging should be consistent across channels, it’s still a good idea to cross reference your social media activities. While you may use Twitter to host a contest, you might use LinkedIn to post your job openings. Let your fans know why they should follow you on other social media sites and make it easy for them to do so with consistent messaging they are already fond of.
Work with a Social Media Expert
If you need help with portraying your organization consistently on social media sites like Instagram, Snapchat or Pinterest, we can help with your business branding on your social platforms. We offer a full suite of social media marketing services and we know consistency is king for businesses using social media to promote their brands and their goods or services. Contact Chicago Digital to learn how we can help you now.