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If you have a website, newsletter, or some other communications
tool established, you’ve got a good start on a media library that
includes Network Edition supported file types.
Leverage the collateral you already have to create your Network
Edition content, and take advantage of the exciting creative options
Network Edition offers.
You can create your own content for Network Edition, depending on
your objectives, level of experience and enthusiasm. You may
however, want to turn to an outside source to help create your
messaging.
There are many reasons to do this, especially the first time out:
1) Technical expertise. By hiring a webmaster or web
designer, you can turn your energies to decisions about the
messaging itself, rather than trying to figure out the
technicalities of how to get the message into a computer appropriate
format.
2) Creativity. Sometimes two (or more) heads really are
better than one. It is helpful and productive to brainstorm about
ideas and the best ways to convey your important information.
Chances are the web designer already has all the creative program
software you'll need, so you won't need to purchase the software
yourself.
In addition to expertise in using the software and the area of
general design, a webmaster or designer can help guide you through
the potentially intimidating landscape of copyrights and terms of
use associated with purchasing images, music and other collateral.
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