What's All The Noise?

Why all the noise about digital signage?

Start with the sheer impact of full-motion video and sound.

Include the advantages of rotating different message-loops in a single footprint.

Now add the flexibility to change messages easily and quickly.

Plus, you have comprehensive control over how, when and where your messages are delivered. And digital signage proof-of-play and other monitoring features make it easy to verify that messages played and were properly displayed.

Because digital signage networks are largely automated and remotely controlled, you can launch a new communications campaign with zero courier costs, no on-site personnel requirements, and total security.

The results? Lower content production costs, improved message consistency and "compliance", and faster time to market.

Compelling communications that connect.

The greatest strength of digital signage may lie in its immediacy.

Digital signage enables targeting messages to specific audiences via demographics, psychographics, time of day, geography, store zone, and other customer-defined business rules. It communicates your messages to your audience at critical junctures: in close proximity of the point-of-purchase or point of decision.

An Engaging Experience.

Digital Signage networks can also include interactive capabilities. What does that mean, exactly?

Touchscreens and other interactive devices enable your customer to fully engage in the communications experience, as well as providing valuable marketing data.

Imagine the power of one-to-one marketing, based on data comparing different locations, message effectiveness and/or digital signage interaction at different times of the day.

In retail settings, digital signage can serve a "Virtual Sales Associate", an always-on product information resource for store employees, as well as an on-line sales/ordering tool - that's revenue contribution from another source on the sales floor.