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Digital Signage can improve in-store sales from
5% to 13% and 20% to 40% depending on who you
ask, but these numbers will lean more toward the
high side for impulse purchases
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Digital Signage can reduce or eliminate printing
and distribution costs
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Weekly and even Daily promotions can be run
usually for less than the cost of monthly ones
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Running new specials and providing your
customers with updated information takes hours
or days instead of weeks or months
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Targets customers in YOUR store where industry
statistics show they make 70% of their
purchasing decisions
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Brand recall for Digital Signage is shown to be
about 48% versus Newspapers at 23% and
Television at 14%
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Uninformed customers, as many as 50%, leave a
retail store without making a purchase
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Your
Return on Investment (ROI) can be more
easily calculated and confirmed
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Caters to a typical consumers short attention
span
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Viewed more frequently than other forms of media
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Has higher product and brand retention than
other forms of media
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You are catching the shopper out of the house,
already spending money - thus turning shoppers
into buyers
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It's a new, innovative, high-impact way to
advertise your specials, promotions, brands and
products
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Gives you ultra-flexibility because of the
ability to change ads, schedules and locations
quickly
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The time to market is unparalleled in the
industry, as you can typically get an ad up and
running at one or more locations in less than 24
hours once approved
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Provides true Targeted marketing, by allowing
you to go after specific customers with specific
interests or buying habits versus blanketing zip
codes or zones
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Leverages relationships with suppliers and
vendors, who may want to advertise their
products in your store
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Co-op and reciprocal advertising opportunities
are available
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Digital Signage is among the most economical
ways to advertise, as we provide the lowest CPM
(cost per thousand viewers) in the industry
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Your advertising costs may be fully tax
deductible