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Chicago Digital Signage Benefits of Digital Signage 
Chicago Digital Signage can provide you with a digital signage solution that is cost effective. Below you'll find some benefits and advantages of Digital Signage.

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  • Digital Signage can improve in-store sales from 5% to 13% and 20% to 40% depending on who you ask, but these numbers will lean more toward the high side for impulse purchases

  • Digital Signage can reduce or eliminate printing and distribution costs

  • Weekly and even Daily promotions can be run usually for less than the cost of monthly ones

  • Running new specials and providing your customers with updated information takes hours or days instead of weeks or months

  • Targets customers in YOUR store where industry statistics show they make 70% of their purchasing decisions

  • Brand recall for Digital Signage is shown to be about 48% versus Newspapers at 23% and Television at 14%

  • Uninformed customers, as many as 50%, leave a retail store without making a purchase

  • Your Return on Investment (ROI) can be more easily calculated and confirmed 

  • Caters to a typical consumers short attention span

  • Viewed more frequently than other forms of media

  • Has higher product and brand retention than other forms of media

  • You are catching the shopper out of the house, already spending money - thus turning shoppers into buyers

  • It's a new, innovative, high-impact way to advertise your specials, promotions, brands and products

  • Gives you ultra-flexibility because of the ability to change ads, schedules and locations quickly

  • The time to market is unparalleled in the industry, as you can typically get an ad up and running at one or more locations in less than 24 hours once approved

  • Provides true Targeted marketing, by allowing you to go after specific customers with specific interests or buying habits versus blanketing zip codes or zones

  • Leverages relationships with suppliers and vendors, who may want to advertise their products in your store

  • Co-op and reciprocal advertising opportunities are available

  • Digital Signage is among the most economical ways to advertise, as we provide the lowest CPM (cost per thousand viewers) in the industry

  • Your advertising costs may be fully tax deductible

 

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