Students at Kelly Direct Marketing Club ask Chicago Online Marketing Professionals on how to pursue opportunities in Digital Marketing
The Kelly School of Business at Indiana University has a student organized and operated club, the Kelly Direct Marketing Club, for their students interested in pursuing opportunities in marketing. In an effort to expose their members to the world of marketing, they hold an annual Digital Marketing Conference in Chicago. The conference is designed to give students access to professionals and their expertise.
Chicago Digital was one of three guests invited to sit on the Digital Marketing Panel at the conference. The panel consisted of Digital Third Coast Internet Marketing Content & Social Media Manager, Rebecca Otis, LeadMD Marketing Services Manager, Ken Moorhead, and Chicago Digital’s own Marketing Manager, Dianna Kolb.
During the conference, students were given an opportunity to ask questions directly to the panel. The questions were centered on what life is like as a working professional in the marketing industry. Students were most interested about the challenges of the profession, how to remain current, and how to utilize the ever-changing technology. They also wanted to know what shaped our decisions to enter the profession. Below is a brief summary of my take on those topics:
My Personal Influences
What shaped my desire to enter the world of online marketing were the internships I had done over the years. I've interned and volunteered with film festivals, a magazine company, an event planning company and for a large corporation. These helped solidify what I wanted to pursue and helped to build my resume, allowing me to be where I am today.
Google Webmaster Tools: This is a great tool to help analyze and optimize websites to be more visible by search engines, specifically Google. The program will show html errors, link breakdowns, malware issues and other website optimization suggestions.
Sprout Social: This tool helps manage social media campaigns for multiple clients. It monitors inbound and outbound messages. It also allows the user to schedule messages in advance. This tool also gives a deeper analysis of social media followers and their engagement with posts.
Adobe Business Catalyst (BC): The BC platform is an all-in-one business and online marketing tool. Having a website content management, CRM (customer database), and email marketing all in one system gives the business owner or marketer a simple experience that allows them to effectively manage, target and deliver email campaigns. Since everything is connected, BC gives you greater insight into the activities of your users across everything from blogging, email marketing, ecommerce, and more.
Staying Current - Top Resources
Social Media Examiner: An online social media resource, offering a series of blog posts and podcasts covering any number of social media, podcasts and blog marketing topics. There is always something to learn from this site, even if the topics being covered seem like they may not be a fit. There are always a few key takeaways from every podcast/blog entry on Social Media Examiner.
Website Magazine: A print magazine covering topics on online marketing, web design, web development, related news and articles. This is a great source of emerging trends, ecommerce tips, website tips and online marketing.
Networking/Colleague’s: One of the best ways to find out what is going on in the industry is leaning from the community. Stay active with local networking groups by contributing and learning from online communities in the industry. Give feedback and share your knowledge in an effort to make the entire community stronger. Find and surround yourself with others doing the same!
What resources and tools do you use as a marketing professional?
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